Queensland University of Technology invests in digital agility
Apr 21 2022Co-designs digital engagement platform with Salesforce.
personalisation
Case Study: From blast and spray to personalised customer engagement at Forty Winks
Apr 19 2022Little value in data before investing in an omnichannel solution
Personalisation needs to be seamless: Salesforce VP
Apr 7 2022Jo Gaines, Area VP retail and consumer goods at Salesforce.
Analysis: Personalisation was a myth says Adobe APAC president, but not anymore
Mar 24 2022First-party data has changed personalisation.
Partnership building key to implementing first-party data: Carsales GM
Mar 21 2022Stephen Kyefulumya, GM at Carsales spoke at the Adobe Summit.
Consumers reward brands for strong personalisation, says Coles exec
Mar 17 202280 percent of customers expect personalisation.
Can personalisation impact digital commerce performance?
Feb 28 2022Delivering a connected journey.
Q: The trick to effective personalisation? A: Don’t do personalisation
Oct 19 2021Over-personalisation perceived as "creepy".
